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December Boy Group Member Brand Reputation Rankings Announced

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The Korean Business Research Institute has revealed this month’s brand reputation rankings for individual boy group members!

The rankings were determined through an analysis of the consumer participation, media coverage, communication, and community awareness indexes of 703 boy group members, using big data collected from November 18 to December 17.

BTS swept the top four spots on the list this month: Jin rose to the top of the rankings after seeing a staggering 182.94 percent increase in his brand reputation index since November, bringing his total score for December to 9,009,081.

High-ranking phrases in Jin’s keyword analysis included “Super Tuna,” “Instagram,” and “Yours” (Jin’s OST song for the tvN drama “Jirisan“), while his highest-ranking related terms included “launch,” “congratulate,” and “heartwarming.” His positivity-negativity analysis also revealed a score of 89.69 percent positive reactions.

Meanwhile, after an impressive run of 35 consecutive months at No. 1, BTS’s Jimin took second place in the rankings for December. His brand reputation index for the month came out to 8,179,443, marking a 58.24 percent rise in his score since November.

BTS’s V claimed third place on the list with a brand reputation index of 6,268,086, marking a 70.08 percent increase in his score since last month, and his bandmate Jungkook followed at fourth place with a total index of 5,650,694, marking a 99.93 percent rise in his own score.

Finally, 2PM’s Lee Junho rounded out the top five for December with a brand reputation index of 5,339,397, marking an 80.76 percent rise in his score since November.

Check out the top 30 for this month below!

  1. BTS’s Jin
  2. BTS’s Jimin
  3. BTS’s V
  4. BTS’s Jungkook
  5. 2PM’s Lee Junho
  6. WINNER’s Song Mino
  7. ASTRO’s Cha Eun Woo
  8. SF9’s Rowoon
  9. BTS’ Suga
  10. WINNER’s Kim Jin Woo
  11. BTS’s RM
  12. WINNER’s Lee Seung Hoon
  13. 2PM’s Chansung
  14. BIGBANG’s G-Dragon
  15. BTS’s J-Hope
  16. Super Junior’s Kim Heechul
  17. SHINee’s Key
  18. VICTON’s Byungchan
  19. WEi’s Kim Yo Han
  20. MONSTA X’s Shownu
  21. SEVENTEEN’s Jun
  22. SHINee’s Jonghyun
  23. NCT’s Jaehyun
  24. EXO’s Chen
  25. NU’EST’s Minhyun
  26. NCT’s Doyoung
  27. EXO’s Kai
  28. SHINee’s Minho
  29. NCT’s Taeyong
  30. MONSTA X’s Minhyuk

Watch “Jirisan” with subtitles here…

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…and check out Lee Junho’s hit drama “The Red Sleeve” below!

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