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December Variety Star Brand Reputation Rankings Announced

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The Korean Business Research Institute has published this month’s brand reputation rankings for variety stars!

The rankings were determined through an analysis of the consumer participation, media coverage, interaction, and community awareness indexes of 50 popular entertainers, using big data collected from November 4 to December 3.

The stars of SBS’s “Running Man” swept the top three spots on the list, with Yoo Jae Suk maintaining his position at first place for the fourth consecutive month. The star scored a brand reputation index of 2,594,795 for December, marking an 18.28 percent increase in his score since last month.

High-ranking phrases in Yoo Jae Suk’s keyword analysis included “Running Man,” “How Do You Play?”, and “Antenna,” while his highest-ranking related terms included “selected,” “announce,” and “participate.” The star’s positivity-negativity analysis revealed a score of 84.01 percent positive reactions.

Kim Jong Kook also held onto his spot at second place with a brand reputation index of 1,968,692, marking a 59.83 percent rise in his score since last month.

Finally, Song Ji Hyo came in at a close third with a brand reputation index of 1,724,228, marking an impressive 107.65 percent increase in her score since November.

Check out the top 30 for this month below!

  1. Yoo Jae Suk
  2. Kim Jong Kook
  3. Song Ji Hyo
  4. Lee Sang Min
  5. Park Myung Soo
  6. Lee Seung Gi
  7. Ahn Jung Hwan
  8. Kim Dong Hyun
  9. Kim Joon Ho
  10. Kim Gura
  11. Kim Jong Min
  12. Shin Dong Yup
  13. Jun Hyun Moo
  14. Super Junior’s Kim Heechul
  15. Kang Ho Dong
  16. Yoo Hee Yeol
  17. Seo Jang Hoon
  18. Kim Sung Joo
  19. Heo Jae
  20. Lee Soo Geun
  21. HaHa
  22. Lee Kyung Kyu
  23. Lee Dong Gook
  24. Hong Hyun Hee
  25. Kim Mi Kyung
  26. Jung Joon Ha
  27. Hyun Joo Yup
  28. Jang Do Yeon
  29. Cha Tae Hyun
  30. Jung Hyung Don

Watch Yoo Jae Suk, Kim Jong Kook, and Song Ji Hyo on “Running Man” with English subtitles here…

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…and Yoo Jae Suk on “How Do You Play?” below!

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