JR Reveals How Much Streaming Royalties He’s Targeting To Pay Artists On His Streaming App, FyveWorld SA Hip Hop Mag
JR Reveals How Much Streaming Royalties He’s Targeting To Pay Artists On His Streaming App, FyveWorld. He understands the difficulties that independent artists confront, JR has been through it all. As a result, he is passionate about elevating musicians and providing them with outlets to showcase their music through his music platform FyveWorld. The rapper is a well known figure in the hip hop culture and he has carried a good reputation in the entertainment space.
JR Bogopa has witnessed success ever since him and his partners Sizwe Hlongwane and Tshepo Mgaga launched the music distribution online app. Just to reflect on how this initiative has been successful JR took to his Twitter revealing the amount of streaming royalties they are targeting to offer artist on the streaming app.
“There’s an artist distributing through @fyveworld and has made R17k in 3 months!! We are targeting to pay out R500k – R1M in streaming royalties to Independent artists in our first financial year.” Tweeted JR Bogopa. The platform seems to be taking a direction that JR wished it to take when they thought of the idea.
JR stated that he wanted to develop a platform that would help individual musicians avoid the difficulties he had early in his career. “As a label head and as an independent artist I didn’t want artists with no record label to struggle, I understand what independent artists need in order to maximize their opportunities for success and for them to compete with the signed artists.“
“Artists want to remain in control of their art and that is what the app will provide them with, full control. In the world we are one of four companies globally that offers this service, and we are the only one in Africa.” “The entire platform is developed from scratch and it’s made to make it easier for people to distribute their music in less than five minutes. We have made the process very easy for people”. He said.
JR further explained that one of the insights he has learned about the music business is the need of researching the audience for whom you are creating music so that you can offer what they anticipate. “We want artists to see themselves as long term artists. Treat your music like a career, use social media to find what your fans want and use Fyve to deliver it to them.” Mentioned JR.