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October Boy Group Member Brand Reputation Rankings Announced

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The Korean Business Research Institute has revealed this month’s brand reputation rankings for individual boy group members!

The rankings were determined through an analysis of the consumer participation, media coverage, communication, and community awareness indexes of 632 boy group members, using big data collected from September 16 to October 15.

BTS’s Jimin topped the list for the 34th consecutive month with a brand reputation index of 7,654,771, marking a 57.62 percent increase in his score since September. High-ranking phrases in his keyword analysis included “birthday,” “ARMY,” and “celebrate,” while his highest-ranking related terms included “happy,” “donate,” and “thankful.” Jimin’s positivity-negativity analysis also revealed a score of 91.50 percent positive reactions.

BTS’s V rose to second place in the rankings after seeing a 51.38 percent rise in his brand reputation index since last month. His total score came out to 5,663,845 for October.

BTS’s Jungkook came in at a close third with a brand reputation index of 5,473,457, marking a 69.78 percent increase in his score since September.

Check out the top 30 for this month below!

  1. BTS’s Jimin
  2. BTS’s V
  3. BTS’s Jungkook
  4. ASTRO’s Cha Eun Woo
  5. BTS’s Jin
  6. Highlight’s Yang Yoseob
  7. BTS’ Suga
  8. NCT’s Taeyong
  9. BTS’s RM
  10. WINNER’s Song Mino
  11. BIGBANG’s G-Dragon
  12. BTS’s J-Hope
  13. SF9’s Rowoon
  14. NCT’s Doyoung
  15. NCT’s Jaehyun
  16. NCT’s Jungwoo
  17. SHINee’s Jonghyun
  18. SHINee’s Minho
  19. THE BOYZ’s Younghoon
  20. SHINee’s Key
  21. 2PM’s Junho
  22. NCT’s Mark
  23. THE BOYZ’s Hyunjae
  24. Highlight’s Yoon Doojoon
  25. JYJ’s Kim Jaejoong
  26. GOT7’s Jinyoung
  27. WINNER’s Kang Seung Yoon
  28. NCT’s Johnny
  29. EXO’s D.O.
  30. EXO’s Kai

Check out THE BOYZ’s Younghoon’s currently airing drama “One the Woman” below!

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